Years ago, when I was becoming an executive coach, my teacher shared a brilliant framework with the class, one that I still use every single day. He said, when you are trying to explain something to another person, but they just aren’t grasping what you are saying, or they remain perplexed, he said, as a coach, ask yourself this question …’ why would they know any different?’ It’s an incredibly simple question that puts a completely new frame on whatever is going on. So often
